Patagonia: Truth to Materials, CATALOG 2014

Added on by Perry Smyre.

Blast from the past!  A little over two months ago I received a phone call from Patagonia's image department requesting to publish a portrait (shown below) I took of Fletcher Chouinard in 2006.  The image is now published in their Fall 2014 catalog "Truth to Materials".

Fletcher is the son of Yvon Chouinard, owner of Patagonia, and the very talented surfboard shaper and visionary at FCD Surfboards.  I spent two weeks with Fletcher while attending Brooks Institute of Photography to produce a photo story "Shaping A Lifestyle".  The respect I previously held for Patagonia, and their environmentally conscience approach to doing business, grew to love and admiration during the time I spent with Fletcher.  I experienced first-hand the exuberant love he holds for his craft and the emanate passion displayed-- transferred through me to my photography.  It was a pleasure then, and it is a pleasure now!  It has been fun trip down memory lane and I have enjoyed looking back at my humble beginnings.

Big thank you to Sus at Patagonia's image department for reaching out to me, as well as Leigh, Manager at Patagonia in Atlanta for holding a freshly released catalog for me : ) 

Keep an eye out for my image within "Truth to Materials" published on September 24, 2014, and remember to support Patagonia whenever possible.

Patagonia's Fletcher Chouinard poses for a portrait at Patagonia Headquarters in Ventura, Calif., on June 9, 2006. Fletcher is the Head Shaper at FCD Surfboards, and son of Yvon Chouinard, owner of Patagonia. © Perry Sean Smyre 2006-2014

Patagonia's Fletcher Chouinard poses for a portrait at Patagonia Headquarters in Ventura, Calif., on June 9, 2006. Fletcher is the Head Shaper at FCD Surfboards, and son of Yvon Chouinard, owner of Patagonia. © Perry Sean Smyre 2006-2014

"Truth to Materials" September 24, 2014. pg.81. © Perry Sean Smyre 2006-2014

"Truth to Materials" September 24, 2014. pg.81. © Perry Sean Smyre 2006-2014